CREATIVE LEADER & OPERATOR

I lead teams across brand and web, with expertise in creative strategy, direction, and operations for B2B, SaaS, and B2C companies.

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Creative with impact.
Design with depth.

I direct creative teams across brand and digital, and I build the systems and workflows that keep ambitious creative work on track.

Experience Design

Visual & Verbal Strategy

Creative Ops

Urban Sophistication—Codifying a viral brand without losing its edge

Creative & Studio Lead

Enterprise

Identity

Web

Tumult Labs—Clarifying complex privacy tech through brand and web design

Creative & Studio Lead

Arts & Culture

Web

Digital Experience

Mercer Labs: Museum of Art and Technology—Building teaser ticketing experience for art and technology museum

Creative & Studio Lead

Identity

Web

Creative Ops

Character—Visually and verbally positioning emergent media services

Creative & Studio Lead

Identity

Web

Content Strategy

Diamond Hook—Maturing agency’s positioning, identity, and digital presence

Creative & Studio Lead

What I do

CREATIVE STRATEGY

I guide strategy across digital experience and brand by anchoring each design decision in both business outcomes and user needs.

I guide strategy across web experiences, digital ecosystems, and brand identity by anchoring
each design decision in business outcomes and user needs.

CREATIVE DIRECTION

I turn strategy into insight-driven design and creative solutions with collaborative leadership, from discovery to delivery.

I turn strategy into insight-driven design and creative solutions through collaborative leadership—from discovery to delivery.

CREATIVE OPERATIONS

I build integrated processes and structures that help creative teams deliver their best work, leveraging emerging tech to strengthen creative outcomes.

Skills & capabilities

DESIGN & CREATIVE OPERATIONS

Process Development
Resourcing & Capacity Planning
Service Modeling
AI-Enhanced Creative Workflows

CREATIVE LEADERSHIP & DIRECTION

Creative & Design Direction
Team Assembly & Mentorship
Program & Delivery Management
Project Shaping & Discovery

EXPERIENCE & WEB STRATEGY

Web Design Leadership
UX Strategy
Content Architecture
CRO & Behavioral Analytics

BRAND STRATEGY & IDENTITY

Brand Identity Development
Visual & Verbal Strategy
Brand Systems
Brand-to-Web Systems

Testimonials

What collaborators say

Beavis Hari

  Director of Creative

Ellen is a true unicorn—possessing both top-tier creative and analytical skills, paired with a 10/10 attitude that made her an absolute force. She undoubtedly raised the bar, leading by example and taking us to new heights through her relentless pursuit of better creative, sharper strategy, and stronger results.

KlientBoost

Seal-Bin Han

Co-Founder

Ellen has an exceptional eye for design and a deep understanding of how to build compelling digital experiences. She’s not only a strong creative in her own right, but also a natural leader who knows how to bring the best out of those around her.

Diamond Hook

Michael Tucker

Co-Founder

Ellen brought our team’s work to new heights with her ability to effectively apply both high-level creative thinking and hands-on execution across a variety of digital and design projects. She’s thoughtful, strategic, and someone that I’d work with again in a heartbeat.

Diamond Hook

Maria K.B.

Project Manager

I had the pleasure of working under Ellen’s leadership at Diamond Hook, and I can confidently say she is one of the most inspiring and supportive managers I’ve worked with. She has a natural talent for elevating ideas while also ensuring the team feels heard, empowered, and challenged in the best way.

Diamond Hook

WHO I'VE WORKED WITH