Building teaser ticketing experience for art and technology museum
A pre-opening ticketing and landing page experience for Mercer Labs, the 36,000 square foot Museum of Art and Technology in Lower Manhattan, built on a fast turnaround from an artist-led identity that had never existed digitally.
Overview
Company
Mercer Labs: Museum of Art and Technology
Industry
Arts and entertainment—immersive attraction, ticketed experience
Role
Creative & Studio Lead Agency-side at Diamond Hook
Services
Web & Experience Design, Interaction Design, Ticketing & eCommerce Experience, Visual Identity Translation, Content Architecture, Motion Direction
Team
Project Manager & Strategist: Dani Jacobson, Content Strategist & Copywriter: Alexandra Toto, Designer & Webflow Developers: Thomas Silva
Outcomes at a glance
Launched pre-opening ticket sales on a compressed timeline, opening a revenue and audience channel before the doors did
First team to translate Roy Nachum's artist-led visual identity into a digital and web system
Designed an interaction-forward landing page that carries the feeling of the physical rooms into the browser
Gave a pre-launch attraction a credible public face while the physical build was still in progress
Interested in working together?
I’m always open to thoughtful conversations with design-led tech organizations or studios building brand-centric digital experiences.