Clarifying complex privacy tech through brand and web design
Visual identity and web design for the first company to operationalize differential privacy, making a dense, technical product legible to government statisticians and ad platforms alike.
Overview
Company
Tumult Labs
Industry
Enterprise data privacy—differential privacy for public sector, advertising, and finance
Role
Creative Director & Studio Lead Agency-side at Diamond Hook
Services
Visual Identity, Web Design, Information Architecture, Content Strategy, Motion & Interaction Direction, Concept Development
Team
Project Manager & Strategist: Dani Jacobson, Designer: Irina Spork, Developer: Adrian Andrade
Outcomes at a glance
Built a modular site architecture that guides several distinct user journeys across industries and roles
Structured the information architecture and content management infrastructure so the team could extend the site without design support
Designed a geometric, motion-based visual language that animates dense, data-heavy concepts
Established a brand system that reads as trustworthy and tech-forward at once, positioning Tumult as a leader in enterprise privacy
Carried the company's public positioning through to March 2025, when the Tumult Labs team joined LinkedIn