CASE STUDY—Character

CASE STUDY—Character

Visually and verbally positioning emergent media services

Identity

Identity

Web

Web

Design Ops

Design Ops

Overview

Company

Character

Industry

Professional services—performance media agency

Role

Creative Director & Studio Lead

Services

Web, Visual & Verbal Strategy, Brand Identity, Concept Development, Motion & Graphic Design Direction, Design Operations

Team

Project Manager & Strategist: Dani Jacobson, Designer: Irina Spork, Content Strategist & Copywriter: Alexandra Toto, Developers: Adrian Andrade

Outcomes at a glance

  • New positioning narrative

  • Visual/verbal identity

  • Editorial-leaning site design

  • Frameworks for service comms

Context & Brief

Context & Brief

Strategy & Approach

Strategy & approach

Solutions & Delivery

Execution, delivery & solutions

Outcomes & Impact

Outcomes & impact

Looking forward

What I'd work on next

Interested in working together?

I’m always open to thoughtful conversations with design-led tech organizations or studios building brand-centric digital experiences.

Interested in working together?

I’m always open to thoughtful conversations with design-led tech organizations or studios building brand-centric digital experiences.

I'm a creative leader specializing in web, experience, and identity. I bring expertise in creative strategy, direction, and operations for B2B, SaaS, and B2C brands.

© 2025 Ellen O’Brien

Based in Southern CA

I'm a creative leader specializing in web, experience, and identity. I bring expertise in creative strategy, direction, and operations for B2B, SaaS, and B2C brands.

© 2025 Ellen O’Brien

Based in Southern CA

I'm a creative leader specializing in web, experience, and identity. I bring expertise in creative strategy, direction, and operations for B2B, SaaS, and B2C brands.

© 2025 Ellen O’Brien

Based in Southern CA