CASE STUDY—Character

CASE STUDY—Character

Visually and verbally positioning emergent media services

Web

Web

Design Ops

Design Ops

Identity

Identity

Overview

Company

Character

Industry

Professional services—performance media agency

Professional services—performance media agency

Professional services—performance media agency

Role

Creative Director & Studio Lead

Creative Director & Studio Lead

Creative Director & Studio Lead

Services

Web, Visual & Verbal Strategy, Brand Identity, Concept Development, Motion & Graphic Design Direction, Design Operations

Team

Project Manager & Strategist: Dani Jacobson, Designer: Irina Spork, Content Strategist & Copywriter: Alexandra Toto, Developers: Adrian Andrade

Project Manager & Strategist: Dani Jacobson, Designer: Irina Spork, Content Strategist & Copywriter: Alexandra Toto, Developers: Adrian Andrade

Project Manager & Strategist: Dani Jacobson, Designer: Irina Spork, Content Strategist & Copywriter: Alexandra Toto, Developers: Adrian Andrade

Outcomes at a glance

  • New positioning narrative

  • Visual/verbal identity

  • Editorial-leaning site design

  • Frameworks for service comms

Context & Brief

Context & Brief

Strategy & Approach

Strategy & approach

Solutions & Delivery

Execution, delivery & solutions

Outcomes & Impact

Outcomes & impact

Looking forward

What I'd work on next

Interested in working together?

I’m always open to thoughtful conversations with design-led tech organizations or studios building brand-centric digital experiences.

Interested in working together?

I’m always open to thoughtful conversations with design-led tech organizations or studios building brand-centric digital experiences.

I'm a design and creative lead specializing in web, experience, and identity. I bring expertise in design strategy, direction, and operations for B2B, SaaS, and B2C brands.

© 2025 Ellen O’Brien

Based in Southern CA

I'm a design and creative lead specializing in web, experience, and identity. I bring expertise in design strategy, direction, and operations for B2B, SaaS, and B2C brands.

© 2025 Ellen O’Brien

Based in Southern CA

I'm a design and creative lead specializing in web, experience, and identity. I bring expertise in design strategy, direction, and operations for B2B, SaaS, and B2C brands.

© 2025 Ellen O’Brien

Based in Southern CA