CASE STUDY—Tonkean

CASE STUDY—Tonkean

Driving lead gen impact for enterprise workflow platform

Performance Design

Performance Design

Messaging

Messaging

SaaS

SaaS

Couple shopping for gourds at an outdoor market.
Couple shopping for gourds at an outdoor market.

Overview

Company

Tonkean

Role

Conversion Designer & Creative Strategist

Conversion Designer & Creative Strategist

Conversion Designer & Creative Strategist

Context & Brief

Context & Brief

Strategy & Approach

Strategy & approach

Solutions & Delivery

Execution, delivery & solutions

Outcomes & Impact

Outcomes & impact

Looking forward

What I'd work on next

Interested in working together?

I’m always open to thoughtful conversations with design-led tech organizations or studios building brand-centric digital experiences.

Interested in working together?

I’m always open to thoughtful conversations with design-led tech organizations or studios building brand-centric digital experiences.

I'm a creative leader specializing in web, experience, and identity. I bring expertise in creative strategy, direction, and operations for B2B, SaaS, and B2C brands.

© 2025 Ellen O’Brien

Based in Southern CA

I'm a creative leader specializing in web, experience, and identity. I bring expertise in creative strategy, direction, and operations for B2B, SaaS, and B2C brands.

© 2025 Ellen O’Brien

Based in Southern CA

I'm a creative leader specializing in web, experience, and identity. I bring expertise in creative strategy, direction, and operations for B2B, SaaS, and B2C brands.

© 2025 Ellen O’Brien

Based in Southern CA