CASE STUDY—Tonkean

CASE STUDY—Tonkean

Driving lead gen impact for enterprise workflow platform

Performance Design

Performance Design

Messaging

Messaging

SaaS

SaaS

Overview

Company

Tonkean

Role

Conversion Designer & Creative Strategist

Conversion Designer & Creative Strategist

Conversion Designer & Creative Strategist

Context & Brief

Context & Brief

Strategy & Approach

Strategy & approach

Solutions & Delivery

Execution, delivery & solutions

Outcomes & Impact

Outcomes & impact

Looking forward

What I'd work on next

Interested in working together?

I’m always open to thoughtful conversations with design-led tech organizations or studios building brand-centric digital experiences.

Interested in working together?

I’m always open to thoughtful conversations with design-led tech organizations or studios building brand-centric digital experiences.

I'm a design and creative lead specializing in web, experience, and identity. I bring expertise in design strategy, direction, and operations for B2B, SaaS, and B2C brands.

© 2025 Ellen O’Brien

Based in Southern CA

I'm a design and creative lead specializing in web, experience, and identity. I bring expertise in design strategy, direction, and operations for B2B, SaaS, and B2C brands.

© 2025 Ellen O’Brien

Based in Southern CA

I'm a design and creative lead specializing in web, experience, and identity. I bring expertise in design strategy, direction, and operations for B2B, SaaS, and B2C brands.

© 2025 Ellen O’Brien

Based in Southern CA