Visualizing drug discovery through immersive design and motion
Brand and web design direction for a computational oncology startup, balancing scientific precision with storytelling so the platform reads clearly to researchers and pharma partners.
Overview
Company
Reverie Labs
Industry
Biotech—computational drug discovery, oncology
Role
Creative Director & Studio Lead Agency-side at Diamond Hook
Services
Visual & Verbal Identity, Web Design, Motion Design Direction, Content Design, Concept Development
Team
Content Strategist & Copywriter: Alexandra Toto, Designer: Adrian Andrade, Developer: Alex Beige
Outcomes at a glance
Created a visual identity system that merges scientific rigor with imaginative graphic concepts
Translated complex biotech messaging requirements into clear, narrative-driven content design
Designed a motion-led digital experience that makes the science easier to follow and holds attention through it
Built a site that carries the company's Roche and Genentech partnership alongside the platform science, giving a small team the presence of an established one