studios, tech companies & growing teams.
creative lead for studios, consumer brands & tech companies.
studios, tech companies & growing teams.
I build and lead design teams, guiding strategic brand and experience work while helping organizations innovate their creative services and workflows.
I build and lead design teams, guiding strategic brand and experience work while helping organizations innovate their creative services and workflows.
I build and lead design teams, guiding strategic brand and experience work while helping organizations innovate their creative services and workflows.
select work
select work
select work
Creative with impact.
Design with depth.
I lead creative teams in delivering cohesive design across brand and digital, while shaping the strategies, services, and workflows that enable high-impact creative.
I lead creative teams in delivering cohesive design across brand and digital, while shaping the strategies, services, and workflows that enable high-impact creative.
Case studies coming soon
Case studies coming soon
Case studies coming soon
Enterprise
Identity
Web
Tumult Labs—Clarifying complex privacy tech through brand and web design
Creative Director & Studio Lead
Enterprise
Identity
Web
Tumult Labs—Clarifying complex privacy tech through brand and web design
Creative Director & Studio Lead
Enterprise
Identity
Web
Tumult Labs—Clarifying complex privacy tech through brand and web design
Creative Director & Studio Lead
Experience Design
Visual & Verbal Strategy
Design Ops
Urban Sophistication—Codifying a viral brand’s identity across digital experience
Creative Director & Studio Lead
Experience Design
Visual & Verbal Strategy
Design Ops
Urban Sophistication—Codifying a viral brand’s identity across digital experience
Creative Director & Studio Lead
Experience Design
Visual & Verbal Strategy
Design Ops
Urban Sophistication—Codifying a viral brand’s identity across digital experience
Creative Director & Studio Lead
Startup
Identity
Web
Reverie Labs—Designing brand identity and web for biotech innovator
Creative Director & Studio Lead
Startup
Identity
Web
Reverie Labs—Designing brand identity and web for biotech innovator
Creative Director & Studio Lead
Startup
Identity
Web
Reverie Labs—Designing brand identity and web for biotech innovator
Creative Director & Studio Lead
SaaS
Performance Design
Messaging
Tonkean—Driving lead gen impact for enterprise workflow platform
Conversion Designer & Creative Strategist
SaaS
Performance Design
Messaging
Tonkean—Driving lead gen impact for enterprise workflow platform
Conversion Designer & Creative Strategist
SaaS
Performance Design
Messaging
Tonkean—Driving lead gen impact for enterprise workflow platform
Conversion Designer & Creative Strategist
Identity
Web
Design Ops
Character—Visually and verbally positioning emergent media services
Creative Director & Studio Lead
Identity
Web
Design Ops
Character—Visually and verbally positioning emergent media services
Creative Director & Studio Lead
Identity
Web
Design Ops
Character—Visually and verbally positioning emergent media services
Creative Director & Studio Lead
Arts & Culture
Web
Digital Experience
Mercer Labs—Building teaser ticketing experience for art and technology museum
Creative Director & Studio Lead
Arts & Culture
Web
Digital Experience
Mercer Labs—Building teaser ticketing experience for art and technology museum
Creative Director & Studio Lead
Arts & Culture
Web
Digital Experience
Mercer Labs—Building teaser ticketing experience for art and technology museum
Creative Director & Studio Lead
What I do
DESIGN STRATEGY
I guide strategy across digital experience and brand by anchoring each design decision in both business outcomes and user needs.
I guide strategy across web experiences, digital ecosystems, and brand identity by anchoring
each design decision in business outcomes and user needs.
DESIGN DIRECTION
I turn strategy into insight-driven design and creative solutions with collaborative leadership—from discovery to delivery.
I turn strategy into insight-driven design and creative solutions through collaborative leadership—from discovery to delivery.
DESIGN OPERATIONS
I build integrated processes and structures that help creative teams deliver their best work, leveraging emerging tech to strengthen creative outcomes.
Skills & capabilities
EXPERIENCE & WEB STRATEGY
EXPERIENCE & WEB STRATEGY
Web Design Leadership
UX Strategy
Content Architecture
Conversion Rate Optimization
CREATIVE LEADERSHIP & DIRECTION
Creative & Design Direction
Team Assembly & Mentorship
Cross-Functional Leadership
Project Shaping & Discovery
BRAND STRATEGY & IDENTITY
Brand Identity Development
Visual & Verbal Strategy
Brand Systems
Concept Development
WORFKLOW & DESIGN INNOVATION
WORKFLOW & DESIGN INNOVATION
Process Development
Team Enablement
Service Modeling
AI-Enhanced Creative Workflows
Testimonials
Testimonials
Testimonials
What collaborators say
Beavis Hari
Director of Creative
Ellen is a true unicorn—possessing both top-tier creative and analytical skills, paired with a 10/10 attitude that made her an absolute force. She undoubtedly raised the bar, leading by example and taking us to new heights through her relentless pursuit of better creative, sharper strategy, and stronger results.
KlientBoost
Beavis Hari
Director of Creative
Ellen is a true unicorn—possessing both top-tier creative and analytical skills, paired with a 10/10 attitude that made her an absolute force. She undoubtedly raised the bar, leading by example and taking us to new heights through her relentless pursuit of better creative, sharper strategy, and stronger results.
KlientBoost
Beavis Hari
Director of Creative
Ellen is a true unicorn—possessing both top-tier creative and analytical skills, paired with a 10/10 attitude that made her an absolute force. She undoubtedly raised the bar, leading by example and taking us to new heights through her relentless pursuit of better creative, sharper strategy, and stronger results.
KlientBoost
Seal-Bin Han
Co-Founder
Ellen has an exceptional eye for design and a deep understanding of how to build compelling digital experiences. She’s not only a strong creative in her own right, but also a natural leader who knows how to bring the best out of those around her.
Diamond Hook
Seal-Bin Han
Co-Founder
Ellen has an exceptional eye for design and a deep understanding of how to build compelling digital experiences. She’s not only a strong creative in her own right, but also a natural leader who knows how to bring the best out of those around her.
Diamond Hook
Seal-Bin Han
Co-Founder
Ellen has an exceptional eye for design and a deep understanding of how to build compelling digital experiences. She’s not only a strong creative in her own right, but also a natural leader who knows how to bring the best out of those around her.
Diamond Hook
Michael Tucker
Co-Founder
Ellen brought our team’s work to new heights with her ability to effectively apply both high-level creative thinking and hands-on execution across a variety of digital and design projects. She’s thoughtful, strategic, and someone that I’d work with again in a heartbeat.
Diamond Hook
Michael Tucker
Co-Founder
Ellen brought our team’s work to new heights with her ability to effectively apply both high-level creative thinking and hands-on execution across a variety of digital and design projects. She’s thoughtful, strategic, and someone that I’d work with again in a heartbeat.
Diamond Hook
Michael Tucker
Co-Founder
Ellen brought our team’s work to new heights with her ability to effectively apply both high-level creative thinking and hands-on execution across a variety of digital and design projects. She’s thoughtful, strategic, and someone that I’d work with again in a heartbeat.
Diamond Hook
Maria K.B.
Project Manager
I had the pleasure of working under Ellen’s leadership at Diamond Hook, and I can confidently say she is one of the most inspiring and supportive managers I’ve worked with. She has a natural talent for elevating ideas while also ensuring the team feels heard, empowered, and challenged in the best way.
Diamond Hook
Maria K.B.
Project Manager
I had the pleasure of working under Ellen’s leadership at Diamond Hook, and I can confidently say she is one of the most inspiring and supportive managers I’ve worked with. She has a natural talent for elevating ideas while also ensuring the team feels heard, empowered, and challenged in the best way.
Diamond Hook
Maria K.B.
Project Manager
I had the pleasure of working under Ellen’s leadership at Diamond Hook, and I can confidently say she is one of the most inspiring and supportive managers I’ve worked with. She has a natural talent for elevating ideas while also ensuring the team feels heard, empowered, and challenged in the best way.
Diamond Hook
Interested in working together?
I’m always open to thoughtful conversations with design-led tech organizations or studios building brand-centric digital experiences.
Interested in working together?
I’m always open to thoughtful conversations with design-led tech organizations or studios building brand-centric digital experiences.
Interested in working together?
I’m always open to thoughtful conversations with design-led tech organizations or studios building brand-centric digital experiences.